Hey there – we’re Scalewell 👋
We help B2B brands turn paid media into real pipeline, not just pretty reports. No fluff, no jargon – just smart strategy, scroll-stopping creative, and results your sales team will actually care about.
Delivered revenue for marketers from:
Google Cloud
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Citigold Wealth Management
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British Business Banks
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3S Money
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Sohonet
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Net Health
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Supermetrics
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One4All Rewards
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Arctic Wolf
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Google Cloud • Citigold Wealth Management • British Business Banks • 3S Money • Sohonet • Net Health • Supermetrics • One4All Rewards • Arctic Wolf •
The people you’ll actually enjoy working with
and who know what they’re doing
Dragos Marica
Based in London, and rooted in performance, Dragos blends sharp strategy with hands-on execution to help B2B, SaaS, and tech brands turn paid media into real pipeline. His work sits at the intersection of data, creativity, and commercial impact.
With experience across both in-house and agency environments, he brings a deep understanding of what it takes to build campaigns that sales teams actually care about. Whether refining LTV to CAC ratios or launching LinkedIn ads that convert, every move is tied to revenue.
At Scalewell, the B2B paid media agency he founded, Dragos partners with ambitious brands to scale what works and fix what doesn’t. He keeps things simple, strategic, and always focused on results you can track in your CRM.
When he’s not building growth engines, you might find him wandering through East London or planning his next campaign over a flat white.
Madalina Oprisan
Bringing structure to scale and clarity to chaos, Madalina leads operations at Scalewell with a sharp focus on efficiency, consistency, and client delivery. Based in London, she ensures the agency runs smoothly behind the scenes so that performance remains sharp on the front end.
With a background in digital project management, team operations, and client services, she connects the dots between people, platforms, and processes. From refining internal workflows to improving onboarding and campaign delivery, Madalina plays a key role in making sure everything (and everyone) stays on track.
At Scalewell, she’s the operational backbone, streamlining systems, aligning teams, and making sure clients get not just results, but a consistently excellent experience.